| Why
do I need a website?
In the past, when potential clients were
looking for an attorney, their easiest option would be to
pull out the Yellow Pages to search for a law firm in their
area that provided the service they were in need of. Sometimes
this supplied a name and phone number. Sometimes, an address.
On more rare occasions, a picture advertisement with a list
of services or products.
With the Internet today, that same client
can go to a search engine or index and be presented with a
list of firms that fit their needs, with links to their web
pages. Those web pages are loaded with pictures and information,
maps and phone numbers, which allows the client to research
attorneys and law firms--all without ever having to leave
the house or office.
Simply put, not having a web site will soon
be like not having a listing in your local Yellow Pages. In
the Web world, this is referred to as a "corporate presence."
Even if your best business comes by word-of-mouth, your potential
clients may want to check you out. A well-designed, professional
web site can give you added visibility and credibility. Especially
if you provide a public service and your gold is to get information
to a large number of people almost instantaneously. Additionally,
the cost of maintaining a Web site is probably the most cost
effective advertising you'll ever do. |
