Search Engine Optimization
Not
happy with your search engine placement?
Allow your Website to achieve first page
listings on the major search engines to keep potential
customers who are actively searching legal information
and/ or services from clicking on your site first and
not your competitors.
SEO - Search Engine Optimization:
SEO Services are used to strategically
place your Website in Search Engines based on keywords
and search phrases pertaining to your services. One
example would be “Miami Immigration lawyer”
See for yourself in Yahoo.com. Our services allow for
Lawyer/ Firm to generate placement based on this concept,
Geographic location & Area of Practice. SEO
Services are performed in three different sanctions
- Site Analysis: Strategic keyword
phrases are developed by discussing terms to be used
with the client and further research and analysis
on keyword popularity, Campaign cost depends on the
number of legal and geographic terms used.
- Content Review & Adjustment:
Review, copywriting and editing Content to enable
your legal and geographic keywords unison placement,
including a review of content quality and relevancy.
- Onsite-Offsite Optimization: Our
techniques used with current site layout and code,
will assist in adding additional “doors”
to allow visitors in to your virtual office. This
is done in two different ways. Onsite will change
your sites code when this is complete you own the
rights to the changes of meta-tags and optimization
done. Offsite is taking advantage of our marketing
and site traffic. We build internal pages routing
client traffic to your listing page.
OTHER AREAS OF OPTIMIZATION:
- Page Optimization: This includes
HTML optimization for your home and sub-pages (title,
description, meta-tags, alt tags, keyword density
and location) and general site suggestions (navigation,
sub-page guidelines, site map, etc.).
- Submit to Major Search Engines and ODP:
Start by working with Open Directory Project (ODP)
editors to acquire the best possible category listing
as ODP provides search results for Netscape, AOL and
numerous other indexes. Should include submission
and monitoring of your home and sub-pages.
- Yahoo Business Express: This listing
is mandatory for every serious business. Requires
working with Yahoo! Editors to determine your best
possible category. Also requires precise submission
procedures in compliance with guidelines (keyword
density and placement in the title, description, and
URL). Cost add $299.99
- Improved Link Popularity: As SEO
professionals, we help you get relevant content links
to your site from popular, content-rich Web sites.
This requires a site analysis to match your content
with relevant content from complementary sites, relevant
online publications, and topic-focused articles.
- Campaign Cost:
Our SEO services are itemized, different
Lawyers/Firms require a different mix of services,
and the number of legal key phrases will vary because
some industries require more SEO
resources than others. You will get itemized pricing
for services in a proposal that distinguishes one-time
versus monthly costs. Search engine positioning requires
a long-term commitment and a realistic understanding
of the technical and human resources required. Search
engine marketing requires a significant investment
and continuous maintenance.
See what we have
done for our clients!*
* As of January 20, 2005
Legal Focus &
Resource Sites: (additional form of SEO
Services)
Legal Focus-Site
is a second web site that uses keywords and a unique
domain name associated with your practice area and/or
geographic location. A Legal
Focus-Site has between 5-10 (VISUAL) pages
and is a search engine friendly web site that is linked
with your main site.
Many law firms have sites that have over crowed graphics
or use flash animation, which are not search engine
friendly. Other Lawyers have multiple practice areas
or are located in multiple geographic locations. Creating
a Legal Focus-Site
gives you a second web site to focus on a different
group of keywords and a different legal practice area.
Having multiple web sites with search engines will give
users more opportunities to find and visit your site.
See
for yourself or call for a demo
For more information, contact one of LawyerFind's
sales representatives at 1.866.353.6800, or click
here for more info.
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