Pay-Per-Click Search Engine Services

Related Services: Search Engine Optimization Overview | Overture Services | Content Writing

Get top placement immediately!

Pay-per-click (PPC) is a method of charging for advertising based on results. Advertisers pay a set amount every time their ad is clicked. An advertisement is displayed on a website inviting viewers to click on it. When the viewer clicks on the advertisement they are taken to the advertiser's website. The advertiser is charged each time a visitor clicks through to their website from the advertisement. PPC search engines supply search results for many top search engines. For example, advertisers who use Overture's PPC search engine have their listings show up in Yahoo!, MSN, Hotbot and Lycos. Google AdWords users find their PPC listings in AOL, Teoma, Google, Netscape and Ask Jeeves, along with other partner sites. By bidding the highest for a specific keyword phrase you could find your website listed in these top engines reaching 80-90% of all Internet users.

Why advertise with PPC?

There are 3 basic reasons advertisers turn to PPC for successful advertising campaigns:

• PPC gets fast results and traffic.
• Advertisers can get into major engines and reach high percentages of Internet users.
• Advertisers can control their rank in PPC engines.

PPC Companies we work with:

Yahoo! is probably the most effective PPC search engine available. They provide results for Yahoo!, Hotbot, Netscape, Lycos, AltaVista, Ask Jeeves and Iwon. Overture has a minimum bid of $.10, which is higher than some, but the advertiser tools they have available for smooth campaign management make the higher minimum bid worth it.

Google Adwords is free to join and has a minimum bid amount of only $.05. AdWords ads will appear in AOL, Netscape, NYTimes, Ask Jeeves, About.com and many other wide reaching search portals.

With our management campaign we optimize your current website to allow the corresponding kewords to be in relationship with content currently on your site. Our developers will work with your site maintaining the same look and feel to achieve the results deemed by your marketing goals. Content may be added for a fee of $65 per hour. Sometimes a website may need more than a facelift. Content is a major factor in building SEO and keyword placement. Our management campaigns begin at $599.99 per year and are adjusted based on website content and features.

Note: Website updates and setting up PPC may require additional pages to be built to allow keywords to be enabled. This will be charged on a "per project" basis.

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