Pay-Per-Click Search
Engine Services
Pay-per-click (PPC) is a method of charging
for advertising based on results. Advertisers pay a
set amount every time their ad is clicked. An advertisement
is displayed on a website inviting viewers to click
on it. When the viewer clicks on the advertisement they
are taken to the advertiser's website. The advertiser
is charged each time a visitor clicks through to their
website from the advertisement. PPC search engines supply
search results for many top search engines. For example,
advertisers who use Overture's PPC search engine have
their listings show up in Yahoo!, MSN, Hotbot and Lycos.
Google AdWords users fing their PPC listings in AOL,
Teoma, Google, Netscape and Ask Jeeves, along with other
partner sites. By bidding the highest for a specific
keyword phrase you could find your website listed in
these top engines reaching 80-90% of all Internet users.
Why advertise with PPC?
There are 3 basic reasons advertisers
turn to PPC for successful advertising campaigns:
- PPC gets fast results and traffic.
- Advertisers can get into major engines and reach
high percentages of Internet users.
- Advertisers can control their rank in PPC engines.
- Increase your advertising "spend" to increase
your income.
PPC Companies we work with:
Overture is probably the most effective
PPC search engine available. They provide results for
Yahoo!, Hotbot, Netscape, Lycos, AltaVista, Ask Jeeves
and Iwon. Overture has a minimum bid of $.10, which
is higher that some, but the advertiser tools they have
available for smooth campaign management make the higher
minimum bid worth it.
Google Adwords is free to join and
has a minimum bid amount of only $.05. AdWords ads will
appear in AOL, Netscape, NYTimes, Ask Jeeves, About.com
and many other wide reaching search portals.
FindWhat will activate an account
quickly and efficiently for $25. FindWhat furnishes
results for Search.com, Excite, WebCrawler, MetaCrawler,
Dogpile and more. While they have slightly smaller reach
than Overture and Google, FindWhat is the next best
PPC resource for getting your ads to a large audience.
Enhance Interactive costs $50 to start
an account, and ads in Enhance will reach roughly 50%
of Internet users through their partner portals. Enhance's
keyword categories are less diluted than it's larget
PPC engine counterparts, so advertisers can still get
top billing for lower bids.
With our management campaign we optimize your current
website to allow the corresponding kewords to be in
relationship with content currently on your site. Our
developers will work with your site maintaining the
same look and feel to achieve the results deemed by
your marketing goals. Content may be added for a fee
of $65 per hour. Sometimes a website may need more than
a facelift. Content is a major factor in building SEO
and keyword placement. Our management campaigns begin
at $599.99 per year and are adjusted based on website
content and features.
Note: Website updates and setting up PPC may require
additional pages to be built to allow keywords to be
enabled. This will be charged on a "per project"
basis.
For more information, contact one of LawyerFind's
sales representatives at 1.866.353.6800, or click
here for more info.
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