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Why are
legal domain names so important?
A common belief is that search engines like
Google make specific web addresses, that is, Internet domain
names, relatively unimportant. “That is not true,”
asserts psychologist Susan D. Griffith, Ph.D. “As in
other areas of branding, names are everything, and memorable
names on the Internet are more important than ever before.”
All businesses need targeted, memorable
web addresses this century, but most businesses don’t
have them, maintains a psychologist who studies effective
use of the Internet. “All businesses today are online
businesses, whether sales take place via the Internet or not.
All businesses today need web addresses just as much as they
need telephone numbers, and good, memorable web addresses
are more important than ever.”
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