See What is Being Said About Microsites

Branching Out: Looking for new markets? A microsite could help you reach them.

by Melissa Campenelli | Entreprenuer Magazine - August 2006

Gerald Prolman launched OrganicBouquet.com in 2003 to sell sustainably grown flowers that are freshly picked and then gift-wrapped. But as the company grew, he needed a better way to meet the increasing demand from florists, event planners and other whole-salers. So in June, Prolman launched a microsite (www.organicbouquetwholesale.com) to make it easier for these customers to place orders.

A microsite lets you focus on a specific purpose, such as selling clearance or discounted items, selling products to businesses (vs. consumers), promoting new merchandise, or trying out a new product line. Sometimes the design and navigation of a microsite differs from its parent site. "[Unlike consumers], florists shop by variety and color, so the site is set up to help florists find what they need quickly," says Prolman, 46, who projects 2006 sales of up to $5 million for his San Rafael, California, company.

Click Here for the Entire Article

Should Your Company Use a Microsite, Multiple Domains, or Single Website?

Integrated Marketing Blog | OneIMS - posted May 10, 2010

It is important when creating a presence for your business on the web to choose the options that work best for your specific business. It can be difficult to decide if you want to create a microsite, if you want to get multiple domain names, or to use your main website.

Each option has strengths and benefits depending on what you are aiming to achieve, and the budget you have available.

Click Here for the Entire Article

 

Links

The Latest from the B2B Marketing Community